Sell Your Land or Property in the Midwest

Why Choose Us

No one will get your property more national exposure than Premier Farm Realty Group & Auction. Our signature memberships on over 5- land-based websites ensure that your listing will get the most attention by showing up early in the search process on sites like Lands of America, LandWatch, and Land & Farm.

Our memberships with multiple Listing Service providers ensure that thousands of buyers will be exposed to your listing through nationally recognized sites like Zillow, Realtor.com, and Trulia.

We are serious about our social media! Our full-time social media staff will work tirelessly to expose your listing to as many buyers through all our social media platforms.

Our partnerships with outdoor television production companies afford us the opportunity to market our firm, as well as your listing, on national television networks including Outdoor Channel, and Sportsman Channel! Every Premier Farm Realty Group & Auction REALTOR is a true professional of their craft. They are rigorously trained and held to the highest standards. We demand professionalism and the strongest level of customer service in every transaction.

Marketing Strategy

What is your plan? Are you looking for your dream property? Or are you an investor looking to improve and sell a property for a profit down the road?

No matter what your plan is, you need professionals to point you in the right direction.

Once you have found that dream property, our Land Development Team can put together a long-term strategy designed to maximize its potential, including timber quality evaluation, food plot design, sanctuary development, and ideas on how to best hunt your farm. These options take time to implement and develop.

We look forward to helping you achieve your long-term management goals.

Outdoor Television

Our mission with outdoor TV is simple: Promote the PFRG brand so that it is recognizable to everyone in our marketplace, and drive traffic to our website to see all listings, including YOURS! When buyers and sellers alike think farm, ranch and hunting properties, they think Premier Farm Realty Group & Auction. In addition to outdoor television, your property will be exposed to thousands of buyers through the PFRG website, Multiple Listing Services, and property-based sites like Lands of America and LandWatch.

Social Media

Social media is an important part of our marketing reach, but our game plan is much different than most real estate firms. Our unique plan and professionally managed Facebook and LinkedIn platforms are designed to not only reach buyers, but the “right” buyers, and we accomplish this through social media target marketing. This strategy touches people who are involved in the outdoors, who are interested in purchasing land, and who have the financial means to purchase that land. We take it a step further by concentrating our efforts on parts of the country where we feel the buyer will most likely come from and saturate that area with information about your property.

Investors

For the investor, we have a proven track record of implementing land management practices that increase a property’s potential and value.

Our Land Development Team will evaluate your investment property and recommend how to maximize profitability. We not only lay out a plan, but we have the contacts to put the plan in motion and see it through to the end!

Are you getting the most out of your hunting lease? Many landowners leave thousands of dollars on the table. What kind of animals are roaming your property?

Buyers will pay more for a farm when there is proof that big deer live in the area! Need that overgrown field cleared for a food plot? We can handle that! Do you need box blinds put in place? We are on it! Need people to plant your plots? We have the guy for you!

Our goal with our investor clients is to maximize profitability in their investments. We want your investment experience to be positive and profitable.

No land-based real estate firm has created turnkey opportunities for its investor clients like PFRG. We know how to get the job done! We turn the hypothetical “what if” into reality!

Auction

Marketing an auction in the Midwest. We specialize in farm, land and acreage property auctions in Illinois, Missouri, Iowa & Mississippi.

• PFRG prefers at least 5-6 weeks of preparation prior to holding an auction of any kind.
• PFRG will market your property on a multitude of rural property websites, including Lands of America and LandWatch.
• In many areas of the country, radio and newspaper remain viable marketing options.
• Social Media in its various forms.
• Signage on the property to be auctioned.
• Sale bills outlining the details of the auction placed in key, high traffic locations throughout the area.

Your PFRG Realtor® will sit down with you and explain your marketing options. It is imperative that our clients know how, when, and where we will be promoting the property. 

Premier Farm Realty Group & Auction offers its clients a turn-key auction service. Our auction team has over 40 years of experience in estate, equipment, livestock, and land auctions, and we will custom design a plan that fits your type of property, in your part of the country.

Why auction?

Auctions have long been an effective way of selling properties. Some advantages include:

• Seller Controls The Terms. In a standard real estate sale, the SELLER almost always pays the commission. In an auction setting, we can pass some of that expense on to the BUYER.
• Creates Buyer’s Competition. There is nothing more beautiful to a seller than two or more bidders in a war over who will own their property. The atmosphere that an auction creates oftentimes pushes buyers to pay more for properties than traditional sales.
• Creates Urgency. Potential buyers often sit on the sidelines and wait to see what happens when a property is “for sale.” When the auction sign goes up, it runs those buyers off the sidelines and into the game! They know the property is going to sell, on a specific date, and at a particular time. The auction sign is magic!
• No Contingencies. Auction properties are sold “as is” and cannot contain contingencies such as financing.
• Set Closing Date. Most auctions close in 30 days.

There are several types of auctions and depending on the type of property being sold and the situation, auction proceedings can be altered to fit the seller’s needs.

ABSOLUTE AUCTION

When an auction is advertised as an absolute auction, the seller has no choice but to sell the property, no matter what price is offered.

However, when the buyers know that the property is “absolutely” going to sell on this day and at this time, competition is often fierce and top prices usually get paid.

The seller has to decide if they are willing to take the risk of not getting what they want for the property vs. possibly getting more because of the craze created by the absolute auction.

ONLINE AUCTION

PFRG and its auction team have the ability to accept online bidding while doing a traditional, on-site auction.

This allows bidders from all over the country to bid from their homes or office.

Another option is an online auction only, where bidding is accepted, online-only, for 30 or more days.

These types of auctions are becoming increasingly popular.

RESERVE AUCTION

An auction with a reserve means that the seller has a “bottom dollar” that the property must bring before they sell. Only the auctioneer and the PFRG land specialist will know what that reserve is.

When the reserve is met, the seller must follow through with the plan to sell the property. Obviously, the auction and hopefully the bidding will continue long past the reserve.

Reserve auctions require that the seller be realistic with their expectations of what the property will bring. PFRG land specialists will provide guidance when it comes to expectations of price.

Both absolute and reserve auctions can be conducted in the traditional manner, with the auctioneer coming to a specific location and “yelling the auction”, just like we have all seen on TV.